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Photo Ratios Explained
Depending on the artwork, different size crops suit different images better. We have a standardised range of image sizes and crops that we continually use, the idea being that if you want to get a set of images you'll be able to get sizes that match one another.
The ratio of a print simply refers to its width compared to its height and is stated in that order - so a print that is 100cm x 50cm has a 2:1 ratio (panoramic).
We offer four types of image ratios / orientations.
1. Traditional landscape orientation
2. Portrait / vertical orientation
3. Panoramic orientation
4. Square orientation
Traditional Landscape Orientation:
The 3:2 landscape orientation is a common format for capturing landscape photos. The 3:2 ratio often lends itself perfectly to capturing sky and scenery in a beautiful and aesthetically balanced way giving the photographer the opportunity to frame the horizon on either the upper or lower third which leads to a compelling and interesting composition.
Portrait / Vertical Format: